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Market research conducted as part of a possible relocation of the to Canada shows the Cardinals and National Football League catapulting in popularity among localsporta consumers. Canadian billionaire Jim Balsillie wants to buy the Coyotes for $213 million and move the team to Ontario. His relocation plan submitted to the National Hockeyh League includes marketthe research. The surveys, conducted in late May for Balsillie byHotspex Inc., show the Cardinals gaining favor in a Phoenixd sports market traditionally dominated by the and . One survey looked at the overalk appeal among fans forthe region’as four major sports teams.
The Cardinals garnered 53 percenttsupport — equal to the Diamondbacks and just behindf the 54 percent mark received by the Phoenidx Suns. The Coyotes came in at 29 The survey did not say how many fans were The survey also found that footbalkl is the most popular sport in the Phoenix area with 53 percenty of residents following the NFL on a regular Major League Baseball was second at 45 perceng followed by the Nationa Basketball Association at 44 percent and National Hockeyg League at 20 percent of according to the surveyand Balsillie’as application to move the team. The Cardinalds and NFL also did the best when it comes to consumersa choice of sportsto attend.
Fifty-sevenb percent of those surveyed showed a strong desire to attenfd anNFL game. That compareas to 51 percent who strongly wantefd to see a Majod LeagueBaseball game, 46 percent an NBA game and 30 percengt for hockey. The Cardinals traditionalluy have been a doormat both in the NFL and the Phoenixc sports market wherethe D-Backsa and Suns have made multiple playoff The Cards, which moved to Universitu of Phoenix Stadium in 2006, had not hostesd a home playoff game since 1947 and team owneras the Bidwill family were unpopular among local fans.
But the Cardinalw playoff wins last a National Football Conference championshipand last-seconds Super Bowl loss pushed them higher in a markeft struggling with cuts in consumer The Cardinals playoff success also compared with this season’s failures by Suns and Coyotes to make their playoffs and a slow 2009 seasohn start by the
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