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Terms of the deal were not Admira analyzes demographic data on viewerws to generate more targeted TV ads and also adds automatio to thebuying process. The two companiezs tested the system, using Admira with the NBC Localo Media group in March to buy and sell locaol television ads inLos "Our initial test of the system in L.A. is off to a greay start. Admira provides us with the potential to help attract an entirely new segment of advertisers to thelocaol marketplace, particularly small and midsize businessesd that might not otherwise be able to buy loca television station advertising, whic is a huge leap forward.
" Frank president of platform development and commercial operationx for NBC Local Media, said in a statement. The full partnershipl is set to begin in the The two giants are more known throughy their linkthrough MSNBC.
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